{Wardrobe Anxiety creeping in? Don’t worry, we got you!} 

If you’re an expecting momma wondering what to wear for your maternity session, or even questioning whether to book one at all, you’re not alone. Many women feel unsure about their changing bodies and whether they’ll look or feel their best in front of the camera. But here’s the truth: this season of life is powerful, beautiful, and absolutely worth documenting. Our goal is to help you feel confident, radiant, and celebrated as we capture stunning images of the life you’re growing and the emotions you’re experiencing right now. Choosing the right outfit plays a big role in that. In this guide, we’ll walk you through how to select pieces that not only fit well, but also make you feel incredible. Try on a few options, tune in to your comfort and confidence, and get ready to shine.

Most maternity clients tend to gravitate toward one of three styles for their session: a long, flowy A-line or prairie-style dress, a form-fitting maternity gown, or a more casual look often jeans paired with a button-down shirt and a sports bra underneath, or sometimes just an oversized white button-down on its own.

1. Long, Flowing Dresses (My Personal Favorite)

These are timeless for a reason. A-line or prairie-style dresses are effortlessly flattering, offer the most comfort and movement, and photograph like a dream. They allow for natural posing and help you feel both relaxed and radiant, which always shines through in your images.

2. Form Fitting Maternity Gowns

If you love your curves and want to highlight your bump, this can be a stunning choice. Just keep in mind this style is a bit less forgiving, so you’ll want to be mindful of undergarments that might leave visible lines. While I can edit out the occasional panty line, heavy retouching across multiple images may require an extra fee.

3. Casual & Cozy: Jeans + Button-Down

For a relaxed, lifestyle vibe (especially in the studio) this is a favorite. Think unbuttoned jeans, a soft sports bra, or even just an oversized white button-down shirt. This look is perfect for in-studio sessions with a cozy bed or sofa backdrop and works especially well for capturing quiet, intimate moments.

No matter which style you choose, our goal is always the same—to help you look and feel your very best. But more than anything, what makes your maternity session truly meaningful is the connection we capture: between you, your growing baby, and the people who already love them so deeply. These images are about more than clothing—they’re about the beautiful chapter you’re in, and the one that’s just about to begin.

Final Tips for Choosing Your Wardrobe

As you prepare for your session, here are a few helpful reminders to ensure everything feels just right:

  • Avoid neon or bright colors – These can cast harsh tints on the skin and distract from the natural beauty of your photos.
  • Skip tight or thin fabrics – They can cling in unflattering ways and highlight undergarment lines.
  • DO wear nude undergarments – A well-fitting nude set (and a strapless bra, if needed) will help your outfit look seamless and polished.
  • Bring extra shoes – We may walk a bit to get to the perfect location, so leave the heels at home and pack something comfortable.
  • Plan ahead – Allow plenty of time for shipping, trying on, and returning anything that doesn’t feel like you.
  • Try it all on – Walk, sit, and move around in your outfit to make sure it’s comfortable and doesn’t need constant adjusting.

Choose mom’s outfit first – Once you’ve found something that makes you feel amazing, build the rest of the family’s outfits around it. Simple pieces like button-down shirts, jeans, solid tees, Henleys, and sweaters usually photograph beautifully, depending on the season.

Maternity

Maternity | What to Wear to Capture the Beauty of This Season

@jennifergauerphotography